Archive for the ‘Lexus’ Category
Posted on: October 22, 2010 | In Lexus
2011 Lexus ES is the smoothest and quietest car in its class. The 2011 2011 Lexus ES’s closest competitors include the Acura 3.2 TL, the Jaguar X-Type, and the Volvo S80. Upon introduction, the ES 330 is equipped with a standard 3.3-liter, V6, 225-horsepower engine that achieves 20-mpg in the city and 29-mpg on the highway. A 5-speed automatic transmission with overdrive is standard.
The Lexus ES is redesigned for 2011. Smooth and quiet are good because it can be a rough, noisy world out there at times. This quietude can be shared with others. It is a four-door mid-size luxury sedan that seats five.
Due to the introduction of 2011 Lexus ES, a larger and more powerful 3.3-liter V6 engine. The 2011 2011 Lexus ES can accelerate from 0 to 60 mph nearly a full second quicker than last year’s model, which is a significant improvement that can be felt by the driver. More important, it is more responsive when driving around town. Standard safety equipment includes the full complement of airbags: dual front airbags, seat-mounted side-impact airbags, and front and rear side-curtain airbags. Handsome, high-quality, leather upholstery with wood trim comes standard. Also standard are automatic dual-zone climate control with interior air filter, power windows with auto up/down and jam protection, and a power moonroof. An AM/FM/CD/cassette system comes standard with 86 watts and seven speakers. A 240-watt Mark Levinson audio system is optional. The 2011 Lexus ES model year brings a host of other advancements that improve on this luxurious mid-size sedan. Among them: new and improved airbags, an upgraded passenger seat, and an enhanced navigation system. The five-speed automatic transmission has been revised for 2011 Lexus ES for smoother shifting and improved response. Our overriding impression of the engine and transmission, however, is their smoothness. 2011 Lexus ES is so smooth that at times it feels seamless in operation. 2011 Lexus ES comes in one well-equipped model ($31,725), loaded with luxury and safety features found in higher-priced Lexus sedans. 2011 Lexus ES delivers a compelling combination of quality, comfort, refinement, and value.
Posted on: | In Lexus
The 2011 Lexus GS models make a strong visual statement with excellent handling on winding roads. The 2011 2011 Lexus GS’s closest competitors include the Audi A4, the Mercury Grand Marquis, and the Volkswagen Passat. Upon introduction, the GS is equipped with a standard 3.0-liter, I6, 220-horsepower engine that achieves 18-mpg in the city and 25-mpg on the highway. A 5-speed automatic transmission with overdrive is standard. The 2011 2011 GS is a carryover from 2003.
The Lexus GS combine the sharp driving dynamics of a sports sedan with the luxury, refinement and quality we’ve come to expect from Toyota’s luxury division. Rear-wheel drive, a four-wheel double-wishbone independent suspension, and a luxurious cabin are the key ingredients to this formula. The GS models also come standard with side curtain airbags for the driver and front passenger, very important because curtain airbags can provide protection for the head and upper body in side impacts.
2011 Lexus GS series comes in two versions: the six-cylinder GS 300 ($38,725) and the V8-powered GS 430 ($47,825). With its 300-horsepower V8 engine, the GS 430 is an exciting sports sedan that gobbles real estate and clings to the road in high-speed sweepers. The GS 300, meanwhile, purrs along with one of the smoothest six-cylinder engines in the class. Both are big, sophisticated luxury sedans that whisk four people along in leather-and-wood-trimmed comfort. 2011 Lexus GS sedans have no peers for interior luxury and smooth ride. The interiors are wonderful, warm and pleasant in ambience with light hues of buttery leather and rich wood. The controls are a study in ergonomic excellence, elegantly designed and easy to understand and operate. The back seats are among the most comfortable in the class. Safety features that come standard for both models include Vehicle Stability Control, anti-lock brakes with Brake Assist, traction control, dual frontal airbags, seat-mounted side-impact airbags for driver and front-seat passenger, and seat belts with pretension and force limiters. 2011 Lexus GS offer a nice balance between smooth ride and responsive handling and are perhaps the smoothest cars in their class. The steering is light for easy maneuverability when parking, but provides the driver with reassuring feedback on the highway. Fast and comfortable, these are great cars for long trips and for commuting on harsh, busy highways. An optional touch-screen DVD-based navigation system calculates routes quickly. The LCD fills the center of the dash and handles audio and climate control functions as well as the trip computer. The design of the current, second-generation models is now in its sixth year, but it still has arresting looks. They are an excellent choice for the driver who values a smooth ride, a quiet cabin, and hassle-free operation over sharp handling and racetrack performance.
Posted on: | In Lexus
2011 Lexus GX is a good choice for buyers who want luxury, capability, quality and reliability. The 2011 GX's closest competitors include the Acura MDX, the Jeep Grand Cherokee, and the Volvo XC90. Upon introduction, 2011 Lexus GX is equipped with a standard 4.7-liter, V8, 235-horsepower engine that achieves 15-mpg in the city and 18-mpg on the highway. A 5-speed automatic transmission with overdrive is standard. The GX is a carryover from 2003. The Lexus GX 470 ($45,075) is positioned in the luxury-utility vehicle market segment, with a single model strategy augmented by major options and option packages. That's marketing jargon meaning this baby comes loaded with expensive equipment and features, yet you can add even more stuff.
2011 Lexus GX 470 bucks the trend. Most luxury SUVs nowadays are based on cars. They are essentially high-riding, all-wheel-drive alternatives to luxury station wagons and are usually built on front-wheel-drive unit-body sedan platforms. The GX 470, on the other hand, is based on traditional truck engineering concepts. It uses body-on-frame construction, a rear-wheel-drive chassis layout, a rugged four-wheel-drive system, and a live rear axle.
2011 Lexus GX 470 rides smoothly and coddles its occupants in Lexus luxury. Yet it also offers incredibly good off-road capability that rivals.2011 Lexus GX 470 benefits from a powerful 4.7-liter V8 and a five-speed automatic that are responsive, smooth and quiet. It's equipped with the latest in off-road technology, including a suspension and drive train that gives it the ability to go virtually anywhere. But it's also prepared very well for on-road driving, where most of us spend most of our time. Its brakes are excellent and it's equipped with Vehicle Skid Control, a sophisticated system designed to help the driver maintain control in slippery corners. Inside, the GX 470 is roomy and quiet, swathed in leather and birdseye maple. It is a Lexus, so everything is where it's supposed to be; the switchgear and other controls are a study in ergonomic excellence. More than 20 premium features come standard, from glass moonroof to illuminated running boards.
Standard passive-safety equipment includes dual multi-stage frontal airbags and side airbags for the front and second-row seats. Roll-sensing curtain airbags are being added to late 2011 models.
2011 Lexus GX is a big, brawny vehicle. It doesn't look big on the outside, however, especially without the optional roof rack. Massive headlamps and high-mounted, complex tail lamps adorn its corners, yet a minimum of decoration and its overall shape result in a nice and simple appearance. 2011 Lexus GX 470 is a smooth, comfortable SUV for everyday driving with some of the best off-road capability available in a stock vehicle. Its array of onboard electronics is unrivalled in this segment at this price, and all systems work in concert to make this machine come alive, whatever the driving conditions. Lexus fits the GX with its newly developed five-speed automatic transmission, which offers quicker response and better gearing than a traditional four-speed automatic. Like the engine, the transmission is very smooth. Drive the Lexus GX 470 too fast into a slippery corner or make an emergency lane-change maneuver to avoid a wreck and technology comes to the rescue. It's smooth and powerful on the road and can go virtually anywhere off road.
Posted on: | In Lexus
The 2011 Lexus IS is a compact four-door sedan combining sassy looks and snappy performance with the superior quality control associated with the Lexus name. Inside and out, it looks like nothing else in the Lexus lineup. The 2011 2011 Lexus IS is comparably priced with the more conservative than Lexus ES 330, but is targeted toward a younger audience. While the ES 330 uses a V6 and front-wheel drive, The 2011 Lexus IS uses an inline-6 and rear-wheel drive.
The ES is smooth and sophisticated; The 2011 Lexus IS is hip and aggressive. With rear-wheel drive, a responsive six-cylinder engine, and the road-hugging handling of a German touring car, it offers a compelling alternative to the benchmark BMW 3 Series and Nissan G35.
The 2011 Lexus IS ‘s high-tech 3.0-liter inline six-cylinder engine is smooth and powerful, producing 215 horsepower. It’s available with either a manual gearbox or a five-speed automatic that shifts automatically or manually via buttons on the steering wheel. The 2011 2011 Lexus IS comes in two body styles. The 2011 2011 Lexus IS offers a choice of five-speed manual ($29,435) or five-speed E-shift automatic ($30,805). All come standard with four-wheel anti-lock disc brakes (ABS) with electronic brake distribution (EBD), side-curtain air bags, halogen fog lamps, high-intensity discharge headlights, five-spoke alloy wheels, traction control, a premium eight-speaker audio system with cassette and in-dash six-disc CD player. The 2011 Lexus IS is an agile car. Lexus designed the chassis to be tossable. The 2011 2011 Lexus IS looks like a sports sedan with short front and rear overhangs. Its wheels are pushed out toward the corners of the car. Smoked gray surrounds for the headlamps, fog lights, and tail lights distinguish 2011 models. The 2011 2011 Lexus IS interior is oriented around the driver and is designed to suggest a cockpit. Graphite-tinged plastics and machined metallic finishes set the theme. Drilled aluminum pedals, a polished metal shift ball, a notched shift gate rimmed by chrome, and doorsills covered with stainless steel scuff plates studded with rubber cleats add a racy, high-tech image. A graphite plate on the driver-side door panel surrounds rocker toggles that power the windows, door locks and both exterior mirrors. 2011 Lexus IS – impressive car with impressive features.
Posted on: October 15, 2010 | In Lexus
The 2011 Lexus IS Sportcross is smooth and sophisticated; it is hip and aggressive. It is comparably priced with the more conservative Lexus edition, but is targeted toward a younger audience.
The Lexus IS Sportcross uses an inline-6 and rear-wheel drive. The Sportcross is only available with the automatic. All come standard with four-wheel anti-lock disc brakes (ABS) with electronic brake distribution (EBD), side-curtain air bags, high-intensity discharge headlights, five-spoke alloy wheels, traction control, nine-speaker audio system with cassette and in-dash six-disc CD player, plus all the power-oriented paraphernalia of a luxury car: automatic climate control, cruise control, power windows and door locks, auto-dimming rearview and driver’s sideview mirrors, heated external mirrors, remote entry, security system and more.
2011 Lexus IS Sportcross also gets a sturdy rear window washer/wiper.
The sedan with the manual gearbox comes with a sport-tuned suspension. All models come standard with five-spoke 17-inch wheels and 215/45ZR17 tires. Eleven-spoke wheels are optional. The 2011 2011 Lexus IS Sportcross features slightly wider rear tires (225/45R17) on half-inch wider rims. All-season tires are available as a no-cost option (16 inches on 2011 Lexus IS Sportcross, good for adding slightly taller snow tires).
Graphite-polished wheels are optional ($400). A Leather Package ($2,465 for the sedan, $2,505 for the2011 Lexus IS Sportcross) includes leather trim, eight-way driver and passenger power seats, driver’s-seat memory, and a programmable garage door opener. A similar package is available trimmed in leather and alcantara ($2,065 and $2,105). Heated front seats ($440) can be added to either package. We recommend the optional limited-slip differential ($390) to driving enthusiasts for improved traction when accelerating out of corners. We also recommend Vehicle Skid Control ($350) for models with automatics. A navigation system ($2,000) is also available. 2011 Lexus IS Sportcross opens up before you a new world of four-wheeler. 2011 Lexus IS Sportcross is crisp, stylish and sleek. Add to that invaluable assurance from Lexus – the front-runner in car manufacturing industry. 2011 Lexus IS Sportcross – simply unputdownable.
Posted on: | In Lexus
Presenting 2011 Lexus LS – the temptation car. With 2011 Lexus LS, touch a new height of luxury. The outstanding 2011 Lexus LS begins with a solid body structure, a refined engine and a smooth, responsive powertrain. A superb ride, absolute quiet, sophisticated styling, super comfortable seats, lots of power, an ultimate sound system and the latest high tech gizmos – 2011 Lexus LS has all the firepower to enthrall you.
Excellent quality, superb ride and comfort, and serene quiet, except when the sound system is engaged. And the price? An astonishing $10,000 to $20,000 less than the aforementioned vehicles — savings that could buy a pretty fabulous vacation for your family.
The all new 2011 Lexus LS is loaded with umpteen number of advantages: Speed Automatic Transmission, Power Moon roof, Leather and Wood Trimmed Interior with 14 Way Power Driver’s seat with memory and 10 way power passenger seat, Wood & Leather-Wrapped Steering Wheel with Power Tilt & Telescoping Column, Dual-Zone Automatic Air Conditioning with smog sensing auto re-circulate and sun sensing swing air registers that automatically direct air where it is needed, Outside-air filtration and deodorization system, Power Rear Sun Shade, Lighted rear-seat vanity mirrors and Automatic Rain-Sensing Variable Intermittent Windshield Wipers that seem to read your mind.
2011 Lexus LS is the car to watch out for. 2011 Lexus LS – it’s divine; it’s pristine. While giving shape to the wonder car 2011 Lexus LS, each and every minute detail has been taken into consideration that other manufacturers often miss. For example, the logically placed and easy to understand controls for every thing from the climate controls to the buttons that allow the driver to move the passenger seat without reaching across the car. Or the foam filler panel between each front seat and the console to prevent dropped food or other objects from falling out of reach. The interior door of 2011 Lexus LS handles are dimly illuminated when you put the car in park as are the foot wells.
The seat belt buckles are also illuminated. There is interior storage aplenty with compartments under the front seats, to the left of the steering column, in the console and in the rear arm rest to go with the flip-out front and stationary rear door pockets, double-decker console box and large conventional glove box. All these features are standard and included in the base price.
Posted on: | In Lexus
The 2011 Lexus Lx features a beautiful interior and superior off-road capability. The 2011 2011 Lexus Lx is powered by a smooth and powerful 4.7-liter V8 and is rated to tow up to 5,000 pounds. The interior is elegant and well equipped to give you optimum comfort. The 2011 2011 Lexus Lx can seat up to eight passengers.
Another The 2011 Lexus Lx feature is that it comes from Lexus, which offers the best quality, durability and reliability in the business, with retailers dedicated to customer satisfaction. It provides a quiet interior with a smooth ride and good handling.
Standard safety equipment of 2011 Lexus Lx is impressive: frontal, side-impact and curtain airbags, seat belts with pretensioners and force limiters, and a first aid kit. The curtain airbags are designed to provide head protection for the four outboard passengers in the front and second-row seats in a side impact or rollover. Windshield wipers attached to 2011 Lexus Lx adjust for rain automatically and the windshield is coated with water repellant.
Optional Lexus Link ($1,215) sends the rescue squad if you press an emergency button or if one of the airbags goes off and you don’t respond. Options with 2011 Lexus Lx include a rear-seat DVD entertainment system that plays movies on a 6.5-inch overhead screen and a brilliant Mark Levinson audio system ($1,280). Night View ($2,200) is available, which uses near-infrared technology to illuminate people, deer and other objects at night.
Lexus makes beautiful interiors and The 2011 Lexus Lx lives up to that reputation. Three rows of seating are provided here. The 2011 2011 Lexus Lx has capacity for eight people and seats six luxuriously. Large door openings make getting in and out easy. The front seats are supremely comfortable. There’s a good view of the road ahead while large outside mirrors provide good rearward visibility. Attractive walnut trim adds an upscale look to the rich leather upholstery. The steering wheel and shift knob are handsomely finished in a combination of wood and leather. Every imaginable luxury feature is provided. If you want big, luxurious, and capable, then The 2011 Lexus Lx is an excellent choice.
Its quality is first class and, with Lexus backing it up, it promises durability and reliability. 2011 Lexus Lx – greatness galore!
Posted on: | In Lexus
The 2011 Lexus RX is the best-selling luxury SUV not only in America but all over the world. Lexus calls The 2011 Lexus RX a luxury utility vehicle, and is bold enough to dub it an LUV. The Lexus RX falls into that category of SUV that is based on a unit-body car platform rather than a truck frame, and it could be called a crossover vehicle. As such, The 2011 Lexus RX gives up some off-road ability but will do what most SUV buyers want: provide more cargo room than a sedan while conferring an over-the-traffic view and a sense of security from its elevated driving position.
The 2011 Lexus RX is longer and wider than the model it replaces. It comes with a leather interior that feels soft and warm and inviting with splashes of real wood trim. The front seats are positioned off the floor at a comfortable chair height and are snug and supportive and the back seats are roomy and comfortable.
It doesn’t take more than a glance inside to know The 2011 Lexus RX is aimed at the luxury SUV market. Leather on the seats (on most models) is soft and slightly bunched, and there are splashes of real wood trim on the doors and center console. The instrument panel has three large round gauges trimmed in silver. The center dash area, or stack, is framed in metal-looking plastic. Climate controls of The 2011 Lexus RX are located high on the center stack and to either side of an LCD screen used to control ventilation, audio, trip computer, outside temperature and clock (with alarm).
The radio inside The 2011 Lexus RX has a knobs for volume and tuning, much easier to use than the typical German system that has tuning buttons that default to a seek mode. Lexus calls The 2011 Lexus RX an LUV for luxury utility vehicle.
We’ll call it an SUV for suburban utility vehicle. In many ways, a minivan has more utility, more room inside, more seats, and even, as in The new 2011 2011 Toyota Sienna, four-wheel drive. But The 2011 Lexus RX has more flamboyance than any minivan, which may be perceived as too suburban.
That said, The 2011 Lexus RX offers a good ride, a plush, innovative interior, ready power with an 18/24 mpg city/highway EPA mileage rating (4×4), and the confidence that all-wheel drive confers in winter driving, all with more room and, to some eyes, more élan than a simple sedan. Add Lexus quality and reliability and that all-important see-over-the-traffic seat height and it’s your move, LUV.
Posted on: | In Lexus
The 2011 Lexus SC blends performance and agility with smoothness luxury. Its smooth character extends from the four-cam V8 to the five-speed automatic to the supple suspension. Its stylish looks are upscale and refined. Its interior is as comfortable. Indeed, The 2011 Lexus SC is a classy luxury car for two people dressed to the nines. Poise can be maintained while enjoying an evening on the town.
2011 Lexus SC is, after all, the flagship luxury sports car from Lexus, the company that redefined luxury cars. Its interior is beautiful, comfortable, and luxurious. It’s a terrific car for a long drive assuming you pack light. Though it has a vestigial rear seat, The 2011 Lexus SC is, for all practical purposes, a two-seater.
In spite of its luxurious overtones, The 2011 Lexus SC delivers surprisingly good performance. With rear-wheel drive and a 4.3-liter V8 churning out incredible 300-horsepower, 2011 Lexus SC can run head to head with the Mercedes SL 500 and Jaguar XK8. It’s stable at high speeds and, though soft, its suspension is well controlled on winding roads, on-ramps and off-ramps. On cold, rainy days, The 2011 Lexus SC looks like a neat sport coupe. But when the sun comes out, press a button and the retractable hardtop drops within 25 seconds, transforming The 2011 Lexus SC into convertible.
The 2011 2011 Lexus SC comes trimmed in buttery leather with beautiful wood and chrome accents. Also standard is a navigation system and a Mark Levinson audio system with nine speakers. With the hardtop raised and symphonic sound swirling through the leather-lined cabin, The 2011 Lexus SC isolates its occupants from noise and rough roads. Its engine and transmission are very smooth and the suspension handles swales, bumps and undulations superbly, far better than most cars. The 2011 2011 Lexus SC has a lavish cockpit with contoured bucket seats draped in buttery-soft leather. The seats are very comfortable and adjust every which way. Glossy wood, available in light bird’s-eye maple or dark burled walnut, graces the steering wheel, gear selector, and console and streaks across doors and dash. Rule the world with 2011 Lexus SC.
Posted on: October 6, 2010 | In Lexus
The 2011 Lexus RX400h Hybrid Hybrid is one of the most sophisticated cars ever available in the United States. The car has got dual-zone climate control, auto-retracting cargo cover, memory for wheel, fog lamps, floor mats, steering wheel controls for audio, leather upholstery, power outside mirrors with auto dimming, tilt/telescoping steering wheel, cruise control, power liftgate, AM/FM/cassette/6CD stereo, automatic on/off headlamps, voice recognition, one-touch power windows, power locks with remote, leather-trimmed steering wheel and shift knob, multi-function display, driver’s seat and outside mirrors, 10-way power driver and 8-way front passenger seats. The 2011 2011 Lexus RX 400h Hybrid comes with the basic warranty of 4 years or 50,000 miles. The car has room for five passengers.
As far as safety features are concerned, the car has got ALR/ELR seatbelt retractors on all outboard seating positions, ISO-FIX bars in the rear seat, Vehicle Dynamics Integrated Management system (VDIM), Brake Assist, three-point belts for three rear passengers, ABS, EBD, dual-stage advanced frontal airbags, force-limiting seatbelt pretensioners for driver and front passenger, side-impact airbags mounted in front seats, front and rear curtain airbags with rollover sensor, Electronically Controlled Brake system with regenerative control etc.
The 2011 Lexus RX400h Hybrid Hybrid has got 3.3-liter dohc 24v V6 w VVT-I engine instrumental in delivering 268 horsepower. Automatic electronically controlled continuously variable transmission is attached with the powertrain. Thanks to CVT transmission automatic, The 2011 Lexus RX400h Hybrid Hybrid churns out great fuel economy – 26 miles per gallon in the city and 30 miles per gallon on highways.
Posted on: | In Lexus
The 2011 Lexus RX 400h offers you great power. The car comes with 24v V6 w VVT-I engine instrumental in delivering 268 horsepower. The powertrain is equipped with167-hp motor generator and 68-hp motor generator. Automatic electronically controlled continuously variable transmission has made the powerhouse more productive. Thanks to CVT transmission automatic, The 2011 Lexus RX 400h delivers amazing fuel economy – 26 miles per gallon in the city and 30 miles per gallon on highways.
The 2011 Lexus RX 400h has got some great features such as tilt/telescoping steering wheel, leather upholstery, one-touch power windows, AM/FM/cassette/6CD stereo, memory for wheel, fog lamps and floor mats, driver’s seat and outside mirrors, power locks with remote, steering wheel controls for audio, leather-trimmed steering wheel and shift knob, power outside mirrors with auto dimming, 10-way power driver and 8-way front passenger seats, cruise control, power liftgate, dual-zone climate control, auto-retracting cargo cover, multi-function display, voice recognition, automatic on/off headlamps etc.
The 2011 Lexus RX 400h has got some superior safety features as well for instance ABS, EBD, Electronically Controlled Brake system with regenerative control, Vehicle Dynamics Integrated Management system (VDIM), dual-stage advanced frontal airbags, side-impact airbags mounted in front seats, force-limiting seatbelt pretensioners for driver and front passenger, ALR/ELR seatbelt retractors on all outboard seating positions, three-point belts for three rear passengers, ISO-FIX bars in the rear seat, front and rear curtain airbags with rollover sensor and Brake Assist. The 2011 2011 Lexus RX 400h has room for five passengers. The car can haul up to 83.9 cu. ft. of cargo and can tow up to 3500 Lbs.
Posted on: | In Lexus
The 2011 Lexus LS 460 is quite luxurious and powerful. The luxury sedan has got the power of 4.6-liter V8 engine phenomenal in offering 380 horsepower and 370 pound-feet of torque. Eight-speed automatic transmission system is integrated with the engine. Thanks to superior transmission facility, The 2011 Lexus LS 460 offers excellent combined fuel economy – 25 miles per gallon in city and highways. The 2011 2011 Lexus LS 460 has complied with California’s ULEV II low-emissions standard as well.
The car offers fabulous acceleration. Lexus LS 460 hits 60 mph mark within just 5.5 seconds. The 2011 2011 Lexus LS 460 has been priced at $70,000. The car is available with ultra-luxury long-wheelbase model at just $85,000.
The standard feature associated with The 2011 Lexus LS 460 are electronic power-steering system, Electronically Controlled Brake system (ECB), Vehicle Stability Control (VSC), Vehicle Dynamics Integrated Management (VDIM) system, Electric Power Steering (EPS), Variable Gear Ratio Steering (VGRS), Electronic Brake-force Distribution (EBD), antilock brakes (ABS), Brake Assist, multi-link suspension and engine torque via the electronic drive-by-wire throttle. Heated steering wheel and leather seats are some interiors available with The 2011 Lexus LS 460. The car has also got enhanced air conditioning system. The luxury sedan is equipped with a sophisticated system that parks the car automatically. The car has got the ingredients to give leading carmakers such as Mercedes and BMW a run for the money. The 2011 2011 Lexus LS 460 will hit the automobile market in fall. With innovative features, The 2011 Lexus LS 460 will stay ahead of its rivals.