Car2Go: Daimler-AG Answer to Car Renting
Many people are at the point in their life that they cannot afford a car of their own, or they simply are tired of having to make a car payment as well as maintain the car maintenance wise and paying for fuel in the vehicles. If you consider the amount of money that does go into one vehicle, it does amount to a lot. This is where Daimler-AG company is giving people another alternative.
Daimler is offering a Car2Go service, in which allows for people to rent a Smart Car. However, this is only available in a few pristine locations right now, but the company is in talks to expand the service. This service allows you to rent a car for your needs when you may need one instead of having to pay a monthly payment to own your own car.
Daimler is targeting younger adults that are in the twenties and thirties. They believe that this age have grown up using the pay as you go tactic with everything, which is why many of them view having a car payment and all of the extra money that is thrown at these vehicles as being a waste. Plus, this is the age that is more worried about the effect that their actions are having on the environment.
Car2Go works differently from a typical car rental company in that the person is not charged for their mileage unless they go over 150 miles, plus you can simply be charged by the minute. The person can pick the car up, go to where they need to go, and then drop the car off at another location. This is something that normal car rental companies do not allow. And is one thing that most people are speaking highly of when it comes to Daimler's Car2Go.
Other companies such as BMW and PSA are looking into how they could also start their own car sharing company and get in on the action of this trend.
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