Review Car

Ram New Tag Line

Chrysler has sponsored the Kentucky Derby for two years now, but this year they are introducing something new. A new tag line is set to be the star for the Chrysler line that is going to say: "Guts. Glory. Ram". This new tag line is paying its respect to the long history of Ram brand and is set to be displayed during the viewing of the Kentucky Derby on Saturday.

So why the sudden interest in having a tag line for Ram? Well, Chrysler is quick to point out that Ram has not held a tag line since they were partnered with Dodge. They are hoping that by putting a tag line with the Ram vehicles that they are going to be able to make people see that those who drive these vehicles are completely different from others that drive Chrysler vehicles. However, they are also stating that this should help the engineers and designers for Ram to have something that they can use to help focus their designs and so forth.

Ram was included as its own brand when Chrysler reorganized their brand. After all the Ram only provided trucks to the public, thus it makes sense to have this included as its own brand within the Chrysler home brand. The new tag line is always a way that they are showing that Ram is its own brand. And the tag line speaks of the strength that Ram has to offer consumers that want to try something new. The majority of people are going to find that the tag line is one that fits the brand perfectly, especially if they are fans of the Ram brand and are avid drivers of the brand as well.

Debuting this tag line during the Derby is also one way in which they are ensuring that people are going to see the new tag lien and remember it since the Derby is watched by so many people in throughout the United States.