Ford Upset over European market
The European market for Ford is not giving Ford much hope for the recovery that they had hoped for. And this is due to there being many government spending cuts put into affect by the European government. And with that being said, most people are finding it hard to make any predictions as to where the auto market is heading in the future. This is making Ford rather nervous since they do not know where they should turn and what they should do in order to increase their sales.
Ford has made plans to make sure that they are doing their best to stay on top of the market, by offering new and more improved products. For example, they know that they are going to have the C-Max minivan to offer, which is an offering that they are only offering in the European market. There is also the Focus compact to consider that they are offering in the European market as well.
Ford also has plans to make their factors in the European market much more able to handle the new cars and so forth that are going to bring into the market. They are investing quite a bit of money into their plants, for example, the 1.5 billion pounds that is being invested into their plants over the next five years. And they are going to introduce many more jobs into the plants with these investments.
The profits for Ford in the European market has thrown them below General Motors in the ratings for what they have made in the past quarter. Which is a bit depressing for Ford, since they were hoping to make the top spot in the European market. The goal for Ford is to make sure that they increase their profits in the European market over the next few months and overall for the next five years while they are investing.
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