Chevrolet Seeing Historical First of 2011
For the first time in twenty years, General Motors has said that their Chevrolet cars are going to out sell their trucks by quite a bit. For June, the sale of Chevrolet cars accounted for a total of fifty percent of their total sales. The sale of these cars also accounted for 47% of total sales for the entire 2011 year. They have said that they expect to see a continued trend in buying the small and mid size Chevrolet cars as more and more people are basing their decision on the miles per gallon that the cars are getting rather than other factors that could affect the sale.
The last time that Chevrolet had their cars out selling their trucks was in 1991, in which for three straight months the cars were selling better than their trucks. And right now the new Cruze and the Chevrolet Malibu is leading the pack in strong sales for Chevrolet. But, will this trend continue for the auto maker? More than likely not, as they note that even in 1991, the second part of the year was when the trucks started to sell even better. They think that this trend will hold true for 2011 as well.
And why is this trend something that auto makers hold to heart? The colder months and harsher weather usually bring about people wanting a more durable truck, especially in the northern states. Which can have a huge effect on sales for the auto brand. So how has this helped GM in the long run with the improved sales of the smaller cars and what does the future hold?
GM has been able to increase their share in the market by quite a bit, which has helped them to regain their status as one of the big auto makers in the world. For the future, they expect that the Chevrolet Sonic is going to really help the sales next year.
